OUR SPIRIT
– WHAT DRIVES US –
WHAT IS ICONIQUE ARCHERY®?
ICONIQUE ARCHERY® is a brand born out of the idea to optimize and perfect products in the field of archery. The name ICONIQUE, a play on the words “Iconic” and “Unique,” serves as our foundation and is meant to be reflected in our products. We don’t reinvent things; we make them unique and improve them in terms of design, precision, and sustainability. What sets us apart is the pursuit of products that have a symbolic character in the archery market; perhaps even having the potential to become iconic in the future. Our four main goals that we consistently pursue in product development are:
- Quality
- Consistency
- Availability
- Sustainability
WHO IS ICONIQUE ARCHERY®?
Behind ICONIQUE ARCHERY® GmbH is Hügi Sport AG, a specialty archery store in Switzerland with over 30 years of existence.
The people behind ICONIQUE ARCHERY® are:
Marcel Fröhling: responsible for all technical questions, product development, sales
Jean-Michel Scheidegger: Web design, Marketing, Photography and Video, Design
THE QUESTION OF WHY
Products are increasingly being made of poorer quality, sometimes unavailable for long periods, removed from the range due to low profits, or experiencing massive price hikes in a very short time. Virtues that do not at all align with the characteristics of an archer.
The reason we do it is as simple as it is straightforward: because we want to do it differently, and we can…
WHAT IS ICONIQUE ARCHERY®?
ICONIQUE ARCHERY® is a brand born out of the idea to optimize and perfect products in the field of archery. The name ICONIQUE, a play on the words “Iconic” and “Unique,” serves as our foundation and is meant to be reflected in our products. We don’t reinvent things; we make them unique and improve them in terms of design, precision, and sustainability. What sets us apart is the pursuit of products that have a symbolic character in the archery market; perhaps even having the potential to become iconic in the future. Our four main goals that we consistently pursue in product development are:
- Quality
- Consistency
- Availability
- Sustainability
WHO IS ICONIQUE ARCHERY®?
GmbH is Hügi Sport AG, a specialty archery store in Switzerland with over 30 years of existence.
The people behind ICONIQUE ARCHERY® are:
Marcel Fröhling: responsible for all technical questions, product development, sales
Jean-Michel Scheidegger: Web design, Marketing, Photography and Video, Design
THE QUESTION OF WHY
Like you, we love archery. A sport about precision, mental strength, consistency in the shooting process, and reliability. However, for a long time, we have been observing a contrary development on the part of producers and suppliers:
Products are increasingly being made of poorer quality, sometimes unavailable for long periods, removed from the range due to low profits, or experiencing massive price hikes in a very short time. Virtues that do not at all align with the characteristics of an archer.
The reason we do it is as simple as it is straightforward: because we want to do it differently, and we can…